Market-THINK’s professionals have worked on almost every type of real estate project from large master-planned communities to mixed-use to affordable housing, and just about everything in between. Our firm’s talent gives Market-THINK the ability to create, implement and manage effective, highly-focused programs tailored to achieve our clients’ goals and objectives.
President & CEO
As a leading multi-housing expert, Susan has contributed to the product development, marketing and renovation of more than 65 high-end apartment communities totaling over 25,000 units in both Northern and Southern California. Susan’s talent and expertise span a wide array of disciplines: market strategy, product development, consumer identification, e-marketing strategies, marketing and merchandising, as well as property operations and asset management. She has positioned many successful award-winning apartment projects including: Azulon at Mesa Verde Costa Mesa, CA; Baypointe, Newport Beach, CA; The Colony at Fashion Island, Newport Beach, CA; Brittany at Oak Creek, Irvine, CA; and Newport Bluffs, Newport Beach, CA; and Sycamore Canyon, Anaheim Hills, CA.
With decades of experience in the multihousing and real estate development industry, Susan’s corporate positions include Vice President, Corporate Marketing for Irvine Apartment Communities, Vice President of Marketing for Irvine Apartment Management Company, and management positions for Irvine Pacific and Arnel Management Company. She is a graduate of the University of California, Santa Barbara and became a Certified Property Manager® with the Institute of Real Estate Management in 1993. Susan speaks at numerous professional and university forums in support of the multihousing industry, and has contributed major articles to real estate industry publications.
Named one of OC Metro Magazine’s “Ten Women Making a Difference” 2005, Marica Pendjer has successfully combined nearly 25 years of marketing, communications, public relations and event planning experience into a career that embraces both corporate and nonprofit spheres. A native of the former Yugoslavia, Pendjer is a summa cum laude graduate of The City College of the City University of New York. After dancing professionally in the U.S. and abroad, Pendjer relocated to Southern California where she directed the marketing and public relations efforts of Orange County’s premier dance company, Ballet Pacifica. In addition, she created the positions of marketing coordinator and visiting artist liaison for Irvine Barclay Theatre.
After working in the nonprofit arena for more than a decade, she shifted gears as Irvine Company Apartment Communities’ Director of Resident Communications. In this capacity, she was responsible for overseeing resident communications, including editing and project managing the company’s monthly newspaper, The Standard (50,000+ distribution), for which she earned both PRism and PRotos awards. She spearheaded the transition of the resident newspaper to a magazine, as well as composed and coordinated all resident communications for the company’s extensive renovation project.
It was her role as the company’s community relations liaison to dozens of local charities that inspired her to deepen her volunteer efforts and led to the position of Board President of the Orange County Affiliate of Susan G. Komen for the Cure. Currently, she serves as the Affiliate’s pro bono marketing consultant, sits on its Marketing and Governance committees, and was chair of the 2009 Komen Orange County Race for the Cure. Her work with Komen has earned her a Cameo Award, BMW Ultimate Drive Local Hero Award, Kellogg’s Rise and Shine Award for outstanding volunteerism, and recognition as Volunteer of the Year.
Today, Pendjer is principal of Creative Collaborations, a boutique Orange County-based marketing and public relations firm. Satisfied clients range from large corporations to local nonprofit organizations, the multi-housing and medical industries to fashion and performing arts – including various departments of Irvine Company Apartment Communities, Alexandros Furs (New York), Market-THINK, motion/TRIBE, (dance company), Pacific Coast Medical Services, Spa Gregorie’s, JNR Pharmacy Corp. (New York), BIA/SC 50+ Housing Council, IMT Technologies, Festival Ballet Theatre, CalOptima and ArtForm Studio.
In addition to her work with Komen for the Cure, she remains a passionate supporter of local arts, education and charitable organizations.